Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Your Shifting Risk Tolerance Time and market performance may subtly and slowly imbalance your portfolio. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.